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Tender Details
- Country: United Kingdom
- Summary: Market Research Testing
- GBT Ref No: 51355036
- Deadline: 16 Apr 2021
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: -
- Tender Value: 25000
- Notice Type: Tender
- Document Ref. No.:
- Purchaser's Detail :
- Description :
- Title : Market Research Testing
Location Of Contract : SW3 4HT
Industry : Library, archives, museums and other cultural services - 92500000
Value Of Contract : £25,000
Description : The National Army Museum (NAM) is wishes to appoint a company to test a series of concepts, topics, gallery aims and names with audiences to inform both content and display approaches for the refinement of its current permanent gallery offer.NAM is looking to change its permanent gallery spaces to ensure they best meet our visitors' needs. We want each gallery to work at some level across each of our key audience groups: Educators, Historians, Generalists, and For the Kids (within Transactors). NAM wants to test a series of concepts, topics, gallery aims and names with audiences to inform both content and display approaches. NAM has identified the target audiences it wishes to test with and requires an agency to develop an appropriate methodology for delivery of this testing, and to manage that testing process within the timescales outlined. NAM also requests the agency provide guidance on the type of information required from the Museum to best move forward with the project - what they need to get the best results. Given this research covers the redevelopment of three galleries, we envisage it will require a phased approach to allow each gallery project team to develop their plans in line with their individual project timings.Phase 1: Concept t... - Documents :
Purchaser : NATIONAL ARMY MUSEUM
Royal Hospital Road LONDON SW34HT England
Contact Person : Ms R Considine
Email :rconsidine@nam.ac.uk
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